In spite of the fact that television personalities should know better how things work on little screens, this general opinion seems erroneous if we take into account the nutty display created by CNBC “Mad Money” host Jim Cramer.

In an attempt to obtain both evenhandedness and attention, Jim Cramer took part in a comedy clash that had brought Jon Stewart and CNBC’s Rick Santelli against each other, transforming what had been a mere one-day report into extensive, front-page headlines and shrinking his name and the reputation of his network at the same time.

The bad blood started to flow when Jon Stewart’s Comedy Central program, “The Daily Show,” replied to Rick Santelli’s angry outburst about the negative view exposed by Stewart with regard to CNBC’s flawed effort to cover the economic meltdown. Jim Cramer whined that the taped material had taken some of his remarks out of context, thus offering Jon Stewart the opportunity to create an even wittier and wicked show focused mainly on the “Mad Money” host.

Although Jon Stewart said last week that they both should move on, Jim Cramer would not leave things unsettled and hit the studios as part of a so-called media tour. He kicked it off during the “Today” show, continued with MSNBC’s “Morning Joe,” as well as “The Martha Stewart Show” and winded up on “The Daily Show” itself on Thursday. Despite the fact that his appearances worsened as he advanced to the next rounds, the head-on confrontation he had with Jon Stewart was perhaps the most awkward, because he had no other option but to admit that he had clearly made a mistake. Wrong move, Mr. Cramer.